There’s just one problem: We’re still figuring out how to properly, and professionally, communicate via IM. And instant messaging trounces email by offering immediate and clearer resolution to business concerns that may have lingered unnoticed in inboxes. Even in the early 2000s, researchers noted how instant messaging helped to decrease needless, back-and-forth phone calls and alleviate miscommunications.
The benefits of these tools have quickly become obvious. It has competitors, too, including Microsoft Teams and Zoom. Slack has been enthusiastically integrated into the day-to-day functions of legacy corporations and burgeoning startups: The company claims that, in 2019, it hosted 10+ million daily users. “I’ll Slack you.” In workplaces around the world, the name of the popular online messaging system has become a verb, just like Google. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. In these difficult times, we’ve made a number of our coronavirus articles free for all readers.
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